WE SAY THIS ROSE IS BEAUTIFUL BUT WHEN THIS ROSE IS DESTROYED THIS ROSE IS UGLY OR THIS ROSE IS CLUMSY WE SAY

2021, KUNSTHAL CHARLOTTENBORG + TRAIN STATIONS AND BUS STOPS ALL OVER DENMARK

108,5CM x 158CM, BILLBOARD

We Say This Rose Is Beautiful But When This Rose Is Destroyed This Rose Is Ugly Or This Rose Is Destroyed We Say is a digital collage and billboard exhibited at advertising stands, train stations, and bus stops across Denmark during 2021. Through a universe of colors, sex appeal, digital emotionality, and emojis, the billboard piece examines how a hyper-visual era is influencing our body image, self-perception, and collective subconsciousness.

PHOTOS BY DAVID STJERNHOLM